Triscuits Adds Sweetpotatoes To New Brown Rice Lineup
Nabisco’s new Brown Rice Triscuit lineup features wholesome new flavors like red bean with roasted red pepper and sweetpotato with roasted sweet onion. Triscuit is seeking to appeal to consumers who are eating more snacks and less traditional meals.
“Consumers are looking for a lot of the same things they used to find in meals in snacks,” said Jimmy Wu, senior brand manager for Triscuit. “And that’s really foods with real food ingredients and real food value in them.”
According to an article in Ad Age, the new varieties mix in whole grain brown rice with sweetpotato to give the cracker a “lighter texture with a crispier crunch.”
Mr. Wu said the brand looked for ingredients that were “both wholesome and can deliver great taste.”
Have you tried the new sweetpotato Triscuit? Let us know what you think in the comments below!