The American Sweet Potato Marketing Institute (ASPMI) is a U.S. agricultural trade association representing U.S. sweet potato packers, growers, exporters, processors, trading companies, state associations, and affiliated industries. ASPMI is a USDA Cooperator headquartered at the North Carolina Sweet Potato Commission, but is a separate entity in itself. The role of the Institute is to explore, develop and maintain international markets for U.S. sweet potato exports through promotion, market research, and evaluation of potential new export markets. U.S. sweet potato exports are growing sharply, with key foreign markets including the UK, Benelux, and Canada. ASPMI is seeking a creative agency specialized in food marketing and public relations to assist in conducting a generic promotional campaign of U.S. sweet potatoes in Eastern Canada. For public knowledge, ASPMI’s Request for Proposal is posted on the NCSPC website. American Sweet Potato Marketing Institute Request for Proposal