12 MARKETING Sweet hot topic in European media High-end food and lifestyle magazines feature our sweet superfood as a versatile ingredient and showcase their popularity. In Germany alone, mk2 has recorded over 220 print media publications on sweetpotatoes in 2021, with a reach of 800 million contacts. These print and online articles present sweetpotatoes in an appealing way to German consumers and represent a media equivalent value of over 6 million US dollars. For example, Germany’s top family food magazine “Meine Familie & ich” (‘My Family and Me’) with almost 1.5 million readers highlighted a NCSP waffle recipe. In addition to the recipe, the article featured interesting facts about sweetpotatoes and suggested tasty ideas for parents and children to cook together while focusing the versatility of sweetpotatoes. Four NCSP recipes were featured in a special interest magazine for diabetes. diabetes LIVING is the go-to source for eating, evaluating, shopping, and living better with diabetes. The focus is on service and advice-oriented topics focusing on living with diabetes.
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