DOMESTIC MARKEING WITH FULLTILT legislative updates. Watch your upcoming TaterTalk for links to re-watch these presentations! Ahead of this event, we had the chance to create some amazing “Year in Review” sizzle videos. Not only did these videos allow us to reflect on all the amazing accomplishments and great memories made in 2021, but it also made us feel extra thankful to be part of such a great industry! Happy New Year! We’re happy to report that chilly temperatures, along with winter storms, didn’t keep us from promoting our favorite orange superfood! In fact, we’ve been REALLY busy these past few months! We kicked off winter in the giving spirit. Along with Ripe Revival, we hosted a Holiday Giveaways in both November and December. The goal of these initiatives was to provide hams, turkeys and our beloved North Carolina sweetpotatoes, to brighten the holiday spirits of families in need. We’re delighted to announce that in December we were able to present a $10,000 check to the Pretty in Pink Foundation, who is dedicated to ensuring that all breast cancer patients in North Carolina receive medical treatment regardless of their ability to pay. Proceeds were raised through a live auction at our 2021 FarmHER event, as well as through the sale of limited-edition co-branded Farm Babe t-shirts, a dedicated North Carolina Sweetpotato Commission Giving Page, and numerous donations from peers and industry members! In January we held our Annual Meeting of Membership at The Maxell Center in Goldsboro. The day consisted of addresses from multiple industry leaders on a range of topics including business, education, as well as Anticipating National Sweetpotato Month, we created billboards that are currently on display throughout the state: be on the lookout as you’re driving throughout North Carolina! We kicked off a social media promotion in collaboration with the Farm Credit Assocaitions of North Carolina. This month-long photo contest throughout February gave consumers as well as industry members the opportunity to tell us, “ What Do Sweetpotatoes Mean to You?” through storytelling by way of photography – with a chance to win cash prizes (up to $500) and swag! Entries were collected on March 1st, posted on Facebook and Instagram at @ncsweetpotatoes to allow followers to vote for their favorite. While at the time of printing we don’t know the winner just yet, follow us and follow this promotion at # S w e e t V i e wW i t h F a r mC r e d i t as well as @farmcredit @capefearfarmcredit, and @agcarolinacredit for more details and help us spread the word! As always, the FullTilt team is ready for more fun throughout the year to promote our favorite orange superfood!
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